Television has Nielsen ratings. The web has a mess of competitive standards. Is there something wrong with web analytics, or will the market settle this on its own? Om and Joyce put top execs from Quantcast and Hitwise on the couch this week to find out. Plus, on the Hitlines, Gateway, Earthlink, pink slips and a flood of VC funding. Don’t miss this week’s episode of The GigaOM Show!
I still think the best analytics come from software that runs on the web server, such as Urchin. Google recently purchased Urchin and will likely integrate it with Google Analytics in the future. However, the interface is clunky and slow. Right now I use Shaun Inman’s Mint to monitor most of the traffic on my site.