Today I read through a couple of articles posted on PVRblog by Matt Haughey and got really angry with the state of affairs in the PVR market. As expected, PVR units such as TiVo or ReplayTV are selling like hot cakes.
Yesterday, TiVo reported the largest surge in usage of its service due to the Janet Jackson/Justin Timerlake incident. It really bothers me that PVR manufacturers have access to this kind of data. They claim they will only use the data in aggregate, not on a personal user level. Still, I think this has privacy implications. TiVo or ReplayTV could easily sell this data to TV stations, and they probably do.
I refuse to buy a PVR until it is disconnected from a centralized network. I don’t want companies having access to statistics about how often I watch TV, the times I watch, and the channels I watch. Essentially, I want an upgraded VCR with a hard drive. Let me cut out the commercials and pause live TV. In return, I’ll throw down a hundred bucks, maybe even one fifty if the unit is nice.
However, try to charge me a subscription and I’ll think twice. This has been my reaction so far to such units. I don’t like the idea that at any point in time in the future, TiVo or ReplayTV can raise their subscription fee and I’m screwed because I already threw down $150 for a unit. Realistically, this model plays into the hands of the manufacturers and the consumer ends up getting the shaft.
TV stations claim that TiVo is going to change the way television is broadcasted. Ads are going to be placed on screen during programming. The one thing TV stations don’t mention is that if they’re going to keep their current style of programming in the half hour format, full screen ads are going to stay in place. Right now on some stations TV commercials take up fifteen minutes of a thirty minute program. If stations are going to replace full-screen ads with ads during programs, programs are going to half to get longer.
Let’s face it — TV stations aren’t producing very high quality shows right now, and they’re going to have trouble doubling run times. Therefore, I think their claims are a lot of hype. I’m not a big fan of the media anyway because stations started logo-branding their channels. Yes, stations very well might start showing ads during a program, but it’s not going to be because TiVo is killing TV. No, stations are going to start doing this because they want even more ad money, so they’ll use TiVo as an excuse to saturate the airwaves with ads.
In the end, for me it’s a tough situation because I refuse to pay a subscription for a new wave VCR. I hate ads so I want a PVR. I guess the only possible solutions are to build my own PVR or just stop watching TV. If stations start running ads all the time on screen, they’ll make the choice of unplugging the tube a lot easier.